They pulled the rug from under us. We went from running full speed to self-isolating within our four walls with restless kids and well-meaning spouses.
And we cannot do much about it. I love quotes, and this one from AA resonates right now:
“Grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.”
We are facing difficult times and you had your already had your share of worries.
It is time to focus on what you can do to live through this pandemic and come out winning.
1. Be well - You need your student enrollment to stay afloat. But YOU are needed even more: your students, teachers, staff, and your community need you to be their rock, distraction, and hope. If you are well, they will be OK too.
2. Focus on positive - Concentrate on students who are still with you instead of the ones who have left. Focus on the positive so you can give all your strength to existing students and find new ones now. Yes, you can have new students like offering free classes for a week than converting them to paying students.
3. Review Legal Documents - As people take classes in their homes through virtual teaching, you need to be covered accordingly. Modify your Waiver of Liability and have acknowledgment by each student. Talk to your Legal Counsel for what to do exactly. Your Insurance also needs to be adjusted: write down every activity, the exact way, and place where it is done and who is doing it. Talk to your Agent and make sure everything is covered (this is not legal advice, just suggestions, contact your Lawyer for exact steps).
4. Call every student - and see how they are doing. A staff member can also do this. Don’t think about the money you can charge, just see how you can help out. You might find that there is a need for different classes than you offer, more one-on-one lessons, or more pre-recorded classes—a great way to get extra revenue and keep in front of them.
5. Create Content - for local and national media. People have more time to watch TV or browse the internet, and news outlets are looking for content 24/7. Think of your story, how it might be interesting, like how you keep your teachers and staff, what hurdles you had to overcome to set up your online videos. Check Magazine and TV websites and see who does stories, what stories and where you can fit. Do not limit yourself to just local outlets. Pitch to Business Magazines too, like INC and Entrepreneur, or Lifestyle Outlets like Parents.com. Here is a template.
6. Focus long term - It is easy to get lost in our inflated everyday issues for near-term survival. But this will pass, and you need to have a long term action plan to be ready to run again. Maybe online classes are working out well for you, and you will offer them in addition to face to face classes. Maybe one-on -one classes have surfaced as another revenue option. Whatever you are discovering, start implementing in your plan. We created a “Be Ready” list for immediate logistical step for when we open again.
Some of these ideas might be out of your comfort zone, but we experience uncomfortable times where we have to adapt quickly to survive.