Do you want to fill your activities with new Students? Where can you reach them and what your message should be? In other words, do you know your Ideal Customer? This is a questions you’ve probably heard before and you can answer right away: my Ideal Customer is a Student who shows up regularly, has no attitude, is a team player, focuses on lessons and is a certain age. And when you market to them you tell them they will have fun in your classes while learning the medium you are offering. And you are right...sometimes. The first problem with that approach is that other Art Teaching Businesses are telling the same thing to their Customers, so you do not stand out from the crowd. The second problem is that your might say things that are not convincing enough for your Customers to sign up with your activities. A general overview is not enough, |
Characteristics of Students in your Thursday's Paint class:
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This way you will always have a picture in your head of who you are going after and what problem you are solving: a relaxed environment, where they can let their creativity flow. You focus on personal attention and can charge a higher price.
The Parent
The general qualities would be: they drop off the child on time, pay regularly, create no hassle or drama, they trust you and support your decisions. But dig deeper.
More specific characteristics:
Why is knowing your Ideal Customer is so important?
In our example above we can find the mom, Jennifer Instagram and church community. We can solve her worry about Little Sue being too shy by telling her that little Sue will blossom in our classes and will learn to easily interact with other kids. We can also charge a higher price and offer childcare before and after the class, as both parents work, have higher income but have less free time. You see how it works?
Create Ideal Customers for each class you want to fill online and in person. I know this seems a lot and
defining your Ideal Customer might feel like a small piece of the puzzle, but it is the foundation for anything you will do in your Marketing.
The more specific you are the better you will know where to find and how to attract them so they will sign up for your activities.
The Parent
The general qualities would be: they drop off the child on time, pay regularly, create no hassle or drama, they trust you and support your decisions. But dig deeper.
More specific characteristics:
- Gender
- Relationship Status
- Occupation
- Number of kids
- Schooling for kids (private, public, home school)
- Religious affiliation
- Lifestyle (outdoorsy, home bodies, etc.)
- Their hobbies (craft, sport, etc.)
- How do they interact (social media, in person)
- Where do they shop?
- How familiar are they with your Art Teaching Business
Why is knowing your Ideal Customer is so important?
In our example above we can find the mom, Jennifer Instagram and church community. We can solve her worry about Little Sue being too shy by telling her that little Sue will blossom in our classes and will learn to easily interact with other kids. We can also charge a higher price and offer childcare before and after the class, as both parents work, have higher income but have less free time. You see how it works?
Create Ideal Customers for each class you want to fill online and in person. I know this seems a lot and
defining your Ideal Customer might feel like a small piece of the puzzle, but it is the foundation for anything you will do in your Marketing.
The more specific you are the better you will know where to find and how to attract them so they will sign up for your activities.
We are here to help you grow your Art Teaching Business with less effort by giving actionable Marketing tips you can implement right away.
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Let me know in the comments what challenges do you have in your Marketing.
Hi, I am Julia
I help Independent Art Teachers with actionable Marketing steps to continuously grow their Business.
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Be more Productive
Attract Students
Sign-up Students
Keep Students
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Easy way to sell
Your Marketing Copy
Ideal Customer
From requests to signups
Why to have a Mascot
Cut Expenses
Perfect Handbook
Stop Students from Leaving
Negative feedback
Recruit "A" team