Memberships are an excellent way to have recurring revenue for your Business. Especially with the ease and accessibility of virtual classes this can be a nice revenue stream for any Independent Art Teacher. You can also combine them with in-person activities.
Let’s dive into how you can have a thriving Membership and why someone would pay for it instead of consuming free information on the Internet and YouTube?
What type of Membership can you offer?
There are many different types of Memberships. For example, Newspaper subscriptions or Amazon Prime.
For your Art Teaching Business, you can offer these 3 types:
Why pay for Membership when there is plenty free info on YouTube and Internet?
Free is one way and not curated: people find the information, and that’s it. They are on their own after that. Nobody is holding their hand and guiding them through progress.
A Membership is a relationship and has many additional benefits:
1. Members have access to YOU.There is an ongoing interaction with YOU. You will show up regularly with your offer: to deliver the classes, subscription boxes, or lesson plans.
2. Members make Progress! They will follow a "Success Path" they gain from the Membership.
Progress can be: Mothers will develop a stronger relationship with their Daughters through the Mother-Daughter Projects. Aspiring Artists will go from not being confident in painting to becoming professional Artists. Teachers can save more and more time with ongoing new Lesson Plans.
3. Members receive your expert guidance on regular basis. You can offer, for example, a closed Facebook group to hold live Q&A sessions.
4. Members belong to a Community with other like-minded people who have the same problems and a variety of solutions.
5. Members have Accountability. You give them "Homework" then check and encourage them to work on it so they can progress along their "Success Path".
Why do you need to define a Target Market?
You need to know who you are serving with your Membership to offer the advantages of a Membership. The Mother-Daughter project is clearly for those: Mothers and Daughters. Sometimes it can be challenging to narrow it down instead of serving everyone. For instance, Amy Balowitz Miller had a hard time deciding to focus only on girls in her Subscription Box Project because she did not want to exclude boys. But by focusing on the Mother-Daughter bond, which is different from the Mother-Son bond, she could decide what projects to offer specifically to them. Same with Lesson Plans, it must be for specific age groups, or level of mastery for instance. Otherwise, it is too broad to focus on the need for that group.
How to attract Members?
Starting with free is always a good option. You can offer free Facebook Live classes that you post for limited time, then encourage people to enroll in Membership for unlimited access and the benefits above. Or you can sell individual classes for a set price but give access to all through a Membership.
As an example Julies Paint Parties offers live paint parties for $10 each but encourages enrolling into her Membership at $20/month for unlimited access to all live and recorded classes, plus Q&A with the Teacher.
How to set up a Membership?
You can start simple with a closed Facebook Group and upload your classes there. Or choose a more sophisticated option with an online marketing platform, like NewZenler, where you can host your classes, send e-mails, and collect payments in one place.
Memberships are an excellent way to have recurring revenue, and the questions you need to answer before your start are:
Art Party for Holidays
Facebook Post Tricks
Overcome content block
Fill your Classes
A good About Us
Be more Productive
Your Online presence
Easy way to sell
Your Marketing Copy
From requests to signups
Why to have a Mascot
Stop Students from Leaving
Recruit "A" team