There are 40 e-mails people send every single day. Which means you also send an average of 40 e-mails daily. In addition to your main message you have a great possibility to market yourself as an Art Studio Owner with the valuable real estate at the end of you message: your e-mail signature.
Take advantage of this unique opportunity to connect with people, tell them more about your business, what you are working on or what action you want them to take.
So, what does a great e-mail signature look like?
Here are some tips for you to get you going:
1. Use design hierarchy
Present your signature in an easily scannable format like in a newspaper:
Name (title font)
Title (subtitle font)
e-mail address (text)
2. Make it visually appealing
Adding colors (aligned with your branding) and Logo reinforces your branding and makes people better remember your company.
3. Use clickable social media icons
Social media lets people know more about who you are and helps them engage with you. It also gives them another option to contact you. So include clickable icons to your social media in your signature.
4. Include a call-to-action (and update it regularly)
One of the smartest things you can do is to include a call to action (CTA) and ask people to act. You can create different CTA depending who you are sending the e-mail to.
For instance if you are sending the e-mail to:
General: Check our schedule here (link to schedule)
Thank you after Birthday Party: Use this coupon for your next Party (click to coupon)
Follow-up after Camp: Book your next camp (link to signing up)
5. Make it mobile friendly
Almost half of e-mails are opened on smartphones and mobile users cehck their e-mails three times more than no mobile users. Make sure there is enough space between each clickable links and the buttons are large enough for people tapping on them with their fingers.
As a next step, check your e-mail signature to see if you are incorporating all elements listed above and edit accordingly. Once you are done, check your e-mail with signature on different e-mail platforms, like Outlook, gmail, and devices like desktop, tablet and cellphone.
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