 The thought of selling something makes you cringe? You are like most people.
But whether you are a Independent Art Teacher or a Fortune 500 CEO, selling is one of the things you need to do regularly to either keep your doors open or please shareholders.  What is Marketing Copy? It is the content your Customers see when they come in contact with you on your website, social media, newsletters, registrations, blogs, videos, and ads.
Writing marketing copy is unique and different from other types of writing. Instead of entertaining, its ultimate goal is to sell: by attracting the right Students, positioning your Art Studio as the place to be, encouraging sign-ups, and retaining Students.  Do you want to fill your activities with new Students? Where can you reach them and what your message should be?
In other words, do you know your Ideal Customer? What is one of the first places you look when you need a product or service? You search the internet and check out websites that offer what you need. It is not different for your Art Studio. When people want to take a class, they will go to your website to see who you are and if your classes are a good fit. Whit these 4 elements your website will be much more attractive to them.  Think about Football Games or Disneyland. What is the one thing you remember right away? Their Mascots. They make them memorable and add a positive emotional connection. Why not borrow this simple marketing idea for your Art Studio?  There are 40 e-mails people send every single day. Which means you also send an average of 40 e-mails daily. In addition to your main message you have a great possibility to market yourself as an Art Studio Owner with the valuable real estate at the end of you message: your e-mail signature.
 Do you get nervous when you hear the word ‘negative feedback’? You are not alone. Nobody likes to learn that their work or business is underappreciated or something is not working.
 You are probably like most Art Studio Owners who generate your revenue mainly from art classes. But with a little creativity (and you have that!) you can bring extra income without adding more classes or recruiting new students.  Whether you offer classes for kids or young adults, you are tapping into the millennial market (the under 40 crowd). They put a high priority on experience and self-expression. What is more is that a recent Study of the Association for Creative Industries indicates that 41% of Crafters are millennials. And those are the ones who will take your Art Classes.
 Marketing is not that much about money but more about creativity. There are many low budget or free marketing ideas that only need your creative touch.
Here are 4 ideas to make you the talk of the town: |
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