Did you know that it costs you 7 times more to acquire a new student than it does to keep an existing one?
Your job as a marketer does not stop once someone signs-up. That’s why I added the “Keep” to the A.S.K.™ (Attract.Signup.Keep) marketing for Growing your Profit. When a Student leaves, you will not only lose revenue, but it will cost you much more to replace that Student. Thus, having retention strategies is very-very important.
You’ve attracted the right people to your Art Studio. Now it is time to convince them to sign-up for your classes. When you follow these 3 steps you will get the majority to sign-up with you.
When you have a small Studio everyone knows you, so word of mouth and your personal attention to everything is enough to keep your business going. But the minute you want to grow beyond your immediate community, you need to reach people who might not even know you exist and convince them to become your Students. Once you have those Students you need to keep them happy. You need a Marketing Strategy!
Welcome to the Art Studio 2.0 era!
When you suddenly had to go virtual, you lost some (or a lot of) students. Everything you did was no longer working. And that includes your Marketing. Word of mouth is no longer enough; your online presence got much more important, a must for your survival.
Even the thought of selling makes you cringe? You are like most people.
But whether you are a Studio Owner or a Fortune 500 CEO, selling is one of the main things you need to do pretty much every day to keep your doors open or please your shareholders.
What is Marketing Copy? It is the content your Customers see when they come in contact with you on your website, social media, newsletters, registrations, blogs, videos, and ads.
Writing marketing copy is unique and different from other types of writing. Instead of entertaining, its ultimate goal is to sell: by attracting the right Students, positioning your Art Studio as the place to be, encouraging sign-ups, and retaining Students.
What do you do when you need to fill your classes with new Students? You announce your schedule and type of classes on your website, social media, FB ads, word of mouth and hope for the best.
Let me ask this question: do you truly know who you are going after and how to attract them?
In other words, do you know your Ideal Customer?
What is one of the first places you look when you need a product or service?
You search the internet and check out websites that offer what you need.
It is not different for your Art Studio. When people want to take a class, they will go to your website to see who you are and if your classes are a good fit. Whit these 4 elements your website will be much more attractive to them.
Facebook has 2.5 Billion active users every month, so there is a very high chance your future students will find you through your Profile or Business Page. It pays off to have the most information possible when they find you.
Think about Football Games or Disneyland. What is the one thing you remember right away? Their Mascots. They make them memorable and add a positive emotional connection.
Why not borrow this simple marketing idea for your Art Studio?