2020 has been tough, but it has also presented a silver lining: online education became mainstream, and successful memberships mushroomed very fast. And these two combinations offer an excellent opportunity for you too:
START AN ART MEMBERSHIP (or Club, Community, Tribe, Inner Circle if you prefer that term).

Most companies are still operating online and offering a Virtual Holiday Party is a very new concept to many.
And this is when YOU come into the picture!

Love it or hate it, social media is the darling when it comes to engaging and keeping in front of your Students and their Parents. It is the Town Hall for your Business where you show up daily to be seen, known, and to engage with others. 

One of the most important things you must do to grow your Art Teaching Business is to constantly promote your classes. As a Business Owner, you continuously need to Attract potential Students, to ensure that they know about you and you are their first choice when they need a class.

What do you think it is the main purpose of your About Us is? It is to give Customers a reason to choose you. Ultimately, they are reading it to see if you can help them. It is best to write every single word with that in mind.

Dwight Eisenhower lived one of the most productive lives you can imagine. He was a two terms President of the USA, before that he was a 5 Star General and the President of Columbia University.
He had an incredible ability to sustain his productivity, not just for years but for decades.

Did you know that it costs you 7 times more to acquire a new student than it does to keep an existing one?
Your job as a marketer does not stop once someone signs-up. That’s why I added the “Keep” to the A.S.K.™ (Attract.Signup.Keep) marketing for Growing your Profit. When a Student leaves, you will not only lose revenue, but it will cost you much more to replace that Student.  Thus, having retention strategies is very-very important.

You’ve attracted the right people to your Art Studio. Now it is time to convince them to sign-up for your classes. When you follow these 3 steps you will get the majority to sign-up with you.

When you have a small Studio everyone knows you, so word of mouth and your personal attention to everything is enough to keep your business going. But the minute you want to grow beyond your immediate community, you need to reach people who might not even know you exist and convince them to become your Students. Once you have those Students you need to keep them happy. You need a Marketing Strategy!