Let’s be the student for a moment and call, text, e-mail or contact your Art Studio via social media.
How would your experience be? Would you sign up for a class?
It all depends on how you or your staff answer the questions and explain that your Studio is the best fit for them. It is not enough to give responses that come to your mind instantly, you need to have a clear process to follow.
But don’t worry if you do not have a process, we have assembled a list for you:
1. Respond fast to student requests
When someone contacts you via text, e-mail, or social media, how long does it take to respond? More than a day? It should be the same day, if possible. If someone calls, do you have a live person answering the phone during business hours? You always should. Your prospective parent or student is not just contacting you. They are reaching out to other Studios, and there is a high chance that the one responding the fastest will get their business.
2. Address their specific goal
You’re probably going to say that their specific goal should be to sign up if they like your Studio. Sure, that is one goal. But depending who contacts you, their goal could be to enroll a sibling, sign up for a trial class to check out your Studio, or see if you have more advanced classes. For each of their goals, you should have a process and response, so you and your staff are on the same page for each scenario, which will get you closer to enrolling that student.
3. Make it about the customer
Quite often, Art Studio Owners communicate what it is important to them and not to the parent and student. Look at your sales/enrollment script, if you have one, that you use when you communicate with people: are you making it about them? Are you sharing with them how THEY will experience and learn when they come to your Studio? Or, are you telling them all about how amazing your place is from your perspective? The two approaches are often very different. You want to shift your conversation to "what’s in it for them" and their child.
4. Follow up
Follow up is a MUST. You may have someone “thinking about it” after you talked to them or taken a trial class. So, what is your next step? Do you have a precise follow-up system in place to ensure they don’t forget you? A mix of e-mails, calls, and texts are best.
Review this list. Does anything missing or need improvement? If so, add what is needed to have a maximum impact when someone contacts your Art Studio.