What is one of the first places you look when you need a product or service?
You search the internet and check out websites that offer what you need.
It is not different for your Art Studio. When people want to take a class, they will go to your website to see who you are and if your classes are a good fit. Whit these 4 elements your website will be much more attractive to them.
We reviewed 3 examples in this video to show you what to do.
Regardless if you create your website or someone builds it for you, there are 4 elements you need to include to attract the right students and show them you are the perfect place for their art classes.
1. What is your offer and culture?
As an Art Studio Owner, you need to clearly show what you offer, who you are offering it to, and your values. For instance, be clear about offering Painting classes for kids and adults. You might be a free-spirited, “let imagination run” type of Studio or a more structured one. When I was taking Mosaic classes, my clear goal was to learn, not to have a leisurely weekend. Thus, I was looking for a place with experienced teachers who could teach me the techniques I needed to learn. When parents are looking for an Art Studio for their child’s birthday party, learning is not a high priority, but having fun is. So an exciting place is what they are looking for.
2. Who are you and your team
When someone chooses to sign up for your classes, it is important for them to know who will be teaching and if they can relate to that person and their style. A formerly educated teacher is appealing to parents when they are choosing a camp for their child. When it comes to skill-based classes, an accomplished artist offering the classes is more attractive. So, it is important to have details about you and your teachers.
3. Your class schedule with “sign up” button
In addition to clearly displaying the type of classes and when you offer them, have a separate monthly calendar that summarizes everything you offer with links to details and how to sign up. Make it very easy for everyone to find everything in one place and be able to sign up right away. The best way is to offer online registration. It cost money but makes it easier to make a sale right on the spot.
4. Where and how to find you
Even if you cover everything on your website, there will still be specific questions people will have. Make it easy for them to find you when those questions arise. If they cannot contact you easily, they will move onto checking out the next Studio on their list. Display prominently on each page a contact button, and have different ways to contact you: phone, e-mail, or contact form. Also, include your address and a map. You can add a picture of your building or entrance so people can have another peak of who you are and have a visual clue when looking for you.
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Let me know in the comments what challenges do you have in your Marketing.