You’ve attracted the right people to your Art Studio. Now it is time to convince them to sign-up for your classes. When you follow these 3 steps you will get the majority to sign-up with you.
In this stage customers are seriously considering your Art Studio and are willing to try out your Incentive (free class, class bundle, $7 for 7 classes, or whatever you have offered during the Attract phase). They are ready to make a choice soon. At this point you have their contact information to reach them directly.
In Part 1 we covered the importance of attracting the right Customer with the right Offer, so your Studio becomes a serious option them. In this 3-Part blog series, I will show you how the entire A.S.K.™ (Attract.Signup.Keep) marketing works. Mastering it will make you a marketing machine, double your Students, and allow you to charge the price you deserve.
Everything we are talking about is for both in-person and virtual classes. Classes refer to any activity in your Studio.
As a business owner, your time is extremely valuable, and a good approach is to spend 60-70% of it on tasks that directly grow your business. I hear you saying: “I do not have any more time left, I have a Studio to run.” That is right, but you also have a business to grow. Think about the constant admin work you do (checking attendance, collecting payments, updating the website). Do any of those help you get more Students? Nope. So best to find a way to delegate or outsource most admin tasks.
Now let’s roll up our sleeves and get to work.
Part 2 – Sign-up for classes
There are 3 steps to follow:
Step 1: Communicate
Step 2: Engage
You need to offer the best experience when taking your free class (or Incentive you provided). You worked hard to attract them, and this is the time to knock their socks off. Be a great host and send them off with a small gift. Here is what to do:
Step 3: Secure the sign-up
In other words: ask for enrollment. This is when many Art Studio Owners drop the ball. They let the Student and Parent leave without asking for the sign-up. Right after the tryout, have a conversation about how things went in the class and if they have questions. Answer them and plainly ask: “What class do you think would fit better for your child: the one on Tuesday or Thursday?” Do not be afraid to ask for the sale. You will be surprised at how many people will say yes. You need to ask.😊
You can start with these action steps:
Read Part 1 (Attract) and Part 3 (Keep) of our A.S.K.™ (Attract.Signup.Keep) marketing series here to double your Art Studio profit.
We are here to help you grow your Art Studio with less effort by giving Actionable Business Tips and Strategies you can implement right away.