 2020 has been tough, but it has also presented a silver lining: online education became mainstream, and successful memberships mushroomed very fast. And these two combinations offer an excellent opportunity for you too: START AN ART MEMBERSHIP (or Club, Community, Tribe, Inner Circle if you prefer that term).  A Boss?! That’s not me…Before you stop reading further, let’s clarify, I am not talking about the corporate, know-it-all, uptight Boss...I mean the head chief, the creative mastermind, the VISIONARY of your Biz.
 Memberships are an excellent way to have recurring revenue for your Business. Especially with the ease and accessibility of virtual classes this can be a nice revenue stream for any Independent Art Teacher. You can also combine them with in-person activities.
 Adding more Students is not the only way to grow your Business. “Why? Isn’t that how you make more money?” you may ask… Many times, that is true. But not always. Having more Students doesn’t automatically mean a nice cushy bottom line. But it certainly means that you need to work more or hire help, or have bigger classes with less personal attention.
 Most companies are still operating online and offering a Virtual Holiday Party is a very new concept to many.
And this is when YOU come into the picture!  Facebook has 2.5 Billion active users every month, so there is a very high chance your Students will find you through your Profile or Business Page. Make sure you give them every information about you and your business.
 Love it or hate it, social media is the darling when it comes to engaging and keeping in front of your Students and their Parents. It is the Town Hall for your Business where you show up daily to be seen, known, and to engage with others.
 One of the most important things you must do to grow your Art Teaching Business is to constantly promote your classes. As a Business Owner, you continuously need to Attract potential Students, to ensure that they know about you and you are their first choice when they need a class.
 What do you think it is the main purpose of your About Us is? It is to give Customers a reason to choose you. Ultimately, they are reading it to see if you can help them. It is best to write every single word with that in mind.
 Dwight Eisenhower lived one of the most productive lives you can imagine. He was a two terms President of the USA, before that he was a 5 Star General and the President of Columbia University.
He had an incredible ability to sustain his productivity, not just for years but for decades. |
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