Oh, the Art Studio Handbooks! It is one of those tasks that has been on your to-do list for a long time and just keeps getting pushed back into the ‘too-hard’ basket. But you need one to run your Art Studio smoothly.
You are probably like most Art Studio Owners who generate your revenue mainly from art classes. But with a little creativity (and you have that!) you can bring extra income without adding more classes or recruiting new students.
Here is an example: when buying my son's Halloween Costume at Party City, the receipt had an awesome sales technique called up-selling by suggested extra things to enhance the “scariness” of the costume. It was not pushy but enticing enough to make us turn around and pick up those items.
It comes to a time when you need to hire people so you can do less teaching and focus on growing your Art Studio. And you want to hire the best teachers and staff who will stay for a long time. The good news is that building your best team has nothing to do with luck and everything to do with a killer recruitment and retention strategy.
How to recruit an A-Team?
Whether you offer classes for kids or young adults, you are tapping into the millennial market (the under 40 crowd). They put a high priority on experience and self-expression. What is more is that a recent Study of the Association for Creative Industries indicates that 41% of Crafters are millennials. And those are the ones who will take your Art Classes.
Marketing is not that much about money but more about creativity. There are many low budget or free marketing ideas that only need your creative touch.
Here are 4 ideas to make you the talk of the town:
Your web design can make or break your Art Studio’s goals. In today’s ever moving era, you have 10 seconds to leave an impression. After this time (and oftentimes before), your visitors will leave. Having a killer website is a must, you have no other choice. Please check your website and see if you have any of these mistakes: