Do you get nervous when you hear the word ‘negative feedback’? You are not alone. Nobody likes to learn that their work or business is underappreciated or something is not working.
But whether we like it or not, negative feedback is crucial in growing and improving your Art Studio. It is hard, but learn to put your emotions aside and appreciate when your students, staff, clients, family and friends take the time to be honest with you. Step out of your comfort zone and embrace their honesty for the greater good of your business.
Why embracing and addressing negative feedback is so important?
You learn the most from them - If you hear only good things about your Art Studio you will stay in the dark and not discover many of the areas that need improvement. You will risk losing your best students, teachers and money along the way.
Increases referrals – If you’re like most Art Studios, a lot of your new student would come from current students recommending you to family members and friends. You don’t want any reasons for a student or parent not to recommend your Art Studio, so it’s important that you regularly check in to ensure there are no frustrations that may affect their recommendation.
Builds loyalty – You never want to be surprised when a family leaves abruptly or doesn’t come back for the following year with no apparent reason. You would want to find out any issues promtly so that you can respond with amazing customer service and problem-solving. Make an effort to seek their feedback, good or bad, and be responsive.
Helps with retention – It is human nature for people to avoid awkward conversations, so when you ask someone how they’re finding things, they will likely say, ‘Oh, just fine’. Then they then go home and complain about that ‘fine’ thing to their family and friends. Make sure that you’re making feedback really easy, you appreciate their honesty and they can have an open communication with you.
Reinforces your reputation – This is a big one. Implementing a feedback strategy allows you to hear your students and families frustration first before they tell their friends. Be appreciative of their feedback, honestly thank them for it, then take action (and show them you’re taking action) before they go and tell the world.
Turn Lemons into Lemonade. With very few exceptions, people who take the time to leave feedback care about your Business. Take a deep breath and address the negative ones to your benefit.