“The only thing you cannot buy is time.” – and that is true for you too.
When you open your Art Studio, you are doing everything: teaching, managing staff, accounting and administrative work. But by doing all that by yourself, you will not have time to grow your Business.
There are 40 e-mails people send every single day. Which means you also send an average of 40 e-mails daily. In addition to your main message you have a great possibility to market yourself as an Art Studio Owner with the valuable real estate at the end of you message: your e-mail signature.
As an Art Studio Owner, you probably have students who attended for years and then suddenly stopped coming. They decided to either stop taking your classes or go to another Art Studio.
When asked they will say things like: “We can’t afford it anymore”, “We are focusing on sports now”. Many times, those are not real reasons and you have an easy way to make them stay.
As an Art Studio owner your main income is from class registrations and you probably prefer receiving checks or cash to keep the entire amount - so there will be no software or credit card processing fees.
But is that the wisest decision?
Let’s be the student for a day and go through your enrollment process with fresh eyes and ears. Call, e-mail or contact your Art Studio via social media. Walk through the entire process from the initial inquiry to enrollment.
How was your experience? Would you sign up for a class?
Do you get nervous when you hear the word ‘negative feedback’? You are not alone. Nobody likes to learn that their work or business is underappreciated or something is not working.
Oh, the Art Studio Handbooks! It is one of those tasks that has been on your to-do list for a long time and just keeps getting pushed back into the ‘too-hard’ basket. But you need one to run your Art Studio smoothly.
You are probably like most Art Studio Owners who generate your revenue mainly from art classes. But with a little creativity (and you have that!) you can bring extra income without adding more classes or recruiting new students.
Here is an example: when buying my son's Halloween Costume at Party City, the receipt had an awesome sales technique called up-selling by suggested extra things to enhance the “scariness” of the costume. It was not pushy but enticing enough to make us turn around and pick up those items.