What is one of the first places you look when you need a product or service?
You search the internet and check out websites that offer what you need.
It is not different for your Art Studio. When people want to take a class, they will go to your website to see who you are and if your classes are a good fit. Whit these 4 elements your website will be much more attractive to them.
Facebook has 2.5 Billion active users every month, so there is a very high chance your future students will find you through your Profile or Business Page. It pays off to have the most information possible when they find you.
Think about Football Games or Disneyland. What is the one thing you remember right away? Their Mascots. They make them memorable and add a positive emotional connection.
Why not borrow this simple marketing idea for your Art Studio?
They pulled the rug from under us. We went from running full speed to self-isolating within our four walls with restless kids and well-meaning spouses.
And we cannot do much about it. I love quotes, and this one from AA resonates right now:
“Grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.”
Here are some street smart and simple ideas that can save you considerable money.
There are 40 e-mails people send every single day. Which means you also send an average of 40 e-mails daily. In addition to your main message you have a great possibility to market yourself as an Art Studio Owner with the valuable real estate at the end of you message: your e-mail signature.
As an Art Studio Owner, you probably have students who attended for years and then suddenly stopped coming. They decided to either stop taking your classes or go to another Art Studio.
When asked they will say things like: “We can’t afford it anymore”, “We are focusing on sports now”. Many times, those are not real reasons and you have an easy way to make them stay.
As an Art Studio owner your main income is from class registrations and you probably prefer receiving checks or cash to keep the entire amount - so there will be no software or credit card processing fees.
But is that the wisest decision?
Let’s be the student for a moment and call, text, e-mail or contact your Art Studio via social media.
How would your experience be? Would you sign up for a class?
Do you get nervous when you hear the word ‘negative feedback’? You are not alone. Nobody likes to learn that their work or business is underappreciated or something is not working.