What is Marketing Copy? It is the written content your Customers see when they come in contact with you on your website, social media, newsletters, registrations, blogs, videos, and ads.
Writing marketing copy is unique and different from other types of writing. Instead of entertaining, its ultimate goal is to sell: by attracting the right Students, positioning your Art Studio as the place to be, encouraging sign-ups, and retaining Students.
What do you do when you need to fill your classes with new Students? You announce your schedule and type of classes on your website, social media, FB ads, word of mouth and hope for the best.
Let me ask this question: do you truly know who you are going after and how to attract them?
In other words, do you know your Ideal Customer?
What is one of the first places you look when you need a product or service?
You search the internet and check out websites that offer what you need.
It is not different for your Art Studio. When people want to take a class, they will go to your website to see who you are and if your classes are a good fit. Whit these 4 elements your website will be much more attractive to them.
Facebook has 2.5 Billion active users every month, so there is a very high chance your future students will find you through your Profile or Business Page. It pays off to have the most information possible when they find you.
Think about Football Games or Disneyland. What is the one thing you remember right away? Their Mascots. They make them memorable and add a positive emotional connection.
Why not borrow this simple marketing idea for your Art Studio?
Here are some street smart and simple ideas that can save you considerable money.
There are 40 e-mails people send every single day. Which means you also send an average of 40 e-mails daily. In addition to your main message you have a great possibility to market yourself as an Art Studio Owner with the valuable real estate at the end of you message: your e-mail signature.
As an Art Studio Owner, you probably have students who attended for years and then suddenly stopped coming. They decided to either stop taking your classes or go to another Art Studio.
When asked they will say things like: “We can’t afford it anymore”, “We are focusing on sports now”. Many times, those are not real reasons and you have an easy way to make them stay.
As an Art Studio owner your main income is from class registrations and you probably prefer receiving checks or cash to keep the entire amount - so there will be no software or credit card processing fees.
But is that the wisest decision?
Let’s be the student for a moment and call, text, e-mail or contact your Art Studio via social media.
How would your experience be? Would you sign up for a class?